34/35 Duxton Rd Singapore Singapore
The Cosentino City Center Singapore is not a point-of-sales showroom, clarifies Carmen Herrada, Cosentino’s Asia Director. Instead, the 2,000sqft space will be a specification and presentation point for design professionals to understand more about the brand’s products. These include innovative surfaces such as Silestone, Dekton and Eco by Cosentino.
The venue will comprise networking spaces, exhibition areas, a show kitchen, and a sample room complete with RFID-equipped technology to present to clients material specifications and project references. Throughout the centre, samples of Cosentino’s surfaces will be displayed much like artwork in a gallery.
Currently, Asia is Cosentino’s fourth-largest market, amounting 3 to 3.5% of the company’s total business turnover. But it is anticipating this figure to rise to 5 to 10% in five years, says Ginés Navarro Rubio, VP Sales, Export & Key Accounts for Cosentino. North America, Europe and Latin America are Cosentino’s biggest markets at this time.
“The potential is huge and we know we can grow more,” he notes. “Our penetration in this market is still very low, so there’s a lot of potential. Currently we are growing 30% year-on-year in the region, and we believe this can increase to 50 to 100% if we do things the right way and invest in the right things.”
The Cosentino City Center Singapore will join Associate Showrooms in Malaysia and Indonesia, the latter of which will launch in 2015. As to why the company chose Singapore as its regional hub, Herrada explains that the city-state is already home to “many international studios”. “Even projects in China and elsewhere are specified here. Design is more international here, that’s why we selected the city,” she sums up.
Monday :9 AM - 6 PM
Tuesday :9 AM - 6 PM
Wednesday :9 AM - 6 PM
Thursday :9 AM - 6 PM
Friday :9 AM - 6 PM